Bibendum, an iconic image of France # 3

June 13, 2020

Bibendum, an iconic image of France # 3

Bibendum, an iconic image of France.

Widely-known as the “Michelin Man,” who has been the beloved face of the MICHELIN brand since 1898, the tubby white mascot’s name is actually Bibendum (or Bib for short).

Aside from the fact that a pile of tires at the 1894 Lyon Universal Exhibition inspired the look of this evergreen mascot (“Look, with arms it would make a man,” said company founder Édouard Michelin to his brother André),




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